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ABOUT

You're not just scrolling a portfolio, you're standing in it.

This is a first-person, interactive experience built at the intersection of personal inspiration and traditional design.

Screenshot from the home hero video

THE PROBLEM

Old versions of my portfolio felt disingenuous and indistinguishable from every other portfolio out there.

The goal was to create something genuinely an extension of myself while still honoring traditional design principles. These questions became the brief:

  • What actually inspires my work?
  • How do I develop a portfolio without trading away creative freedom?
  • How do I show up clearly in a crowded market?
MY NORTH STAR

What Inspired This Project

The city, exploration, technology, and art.

These are the things that have always lived at the center of how I think and what I create. They were the only honest direction I could take, an influence I didn't have to manufacture.

That intersection isn't a brand direction. It's a part of me.

Jess walking
CREATIVE CLARITY

Rejecting the Process to Find the Product

Raccoon

Portfolio sites have traditionally followed a predictable path: templates, grids, expected layouts. For some projects, that's the right call. For this one, it wasn't.

I scrapped old designs and rejected rigid phases, rebuilding from the ground up with AI tools and personal inspiration.

The tools lifted the ceiling. The vision held the floor.

STANDING OUT

Showing Value in a Competitive Market

Intention and a point of view.

Balancing a sense of self with the demands of web design was central to this project. Building this reminded me to focus on the problem without being bound by rigid processes. The real question was never what I was building, but why.

Jess

THE REFLECTION

The more time I spent trying to fit this project into a shape that felt acceptable, professional, expected, the further I was from finishing it.

The process taught me that creative constraints are often self-imposed. What I'm taking forward is knowing when to trust the instinct and when to pressure test it. That balance is what separates work that's technically sound from work that actually resonates.

The build moved faster the moment I stopped negotiating with myself. That's a principle I'm bringing into every project from here.

AT MY CORE

Creativity is Rooted in Problem Solving

Most people believe creativity is rooted in art. I believe it's rooted in problem solving. Seeing a problem from multiple angles, with real constraints, outside perspective, and unconventional thinking, is what makes great work scale.

This belief is the foundation of everything I do.

(01)

Creative Direction

UX/UIBrand AlignmentVisual IdentityNarrative & PositioningCreative Direction
(02)

Delivery Lifecycle

Creative OperationsProject ManagementIntake & PrioritizationResourcing & Workflows
(03)

Impact

End to End DeliveryCross Functional AlignmentOperational & Product ScaleAI Assisted Workflows
(04)

Tools

FigmaFigmaWebflowWebflowShopifyShopifyCanvaCanvaMailchimpMailchimpCursorCursorGitHubGitHubVercelVercelClaudeClaudeChatGPTChatGPTScrambl (Project Management)Scrambl (Project Management)Google WorkspaceGoogle WorkspaceMicrosoft OfficeMicrosoft Office